Meet Laura V Coulter

Founder of EfficaAI | Teacher turned systems coach

I spent 24 years in education—12 of them teaching writing. Through that experience, I learned about effective feedback, pedagogy and andragogy, and how people actually learn and build confidence.

After I moved into a corporate role, I found myself navigating a particularly tense email conversation. That's when I realized I could run my response through AI— not to rewrite it for me, but to get feedback and suggestions for improvement. I needed to learn and revise myself. That moment was a key shift for me: AI wasn't just a tool anymore. It was a teaching partner, helping me grow my skills in real time.

In both my corporate work and in my own small business, I became obsessed with systems—not the complicated kind, but the kind that create breathing room. I kept meeting many entrepreneurs and small business owners who were always overwhelmed and felt like they had no way out. That's why I founded EfficaAI: to teach practical systems and help business owners clarify what actually matters.

As part of giving back to my community, I teach local community classes on AI for Everyone and AI for Small Business. It was during one of those sessions that I realized how much I still love speaking, teaching, and training. It's the heart of who I am.

What Makes This Approach Different

Four key differentiators:

AI as Skill Development Not about AI writing for you - about AI coaching you to write better yourself. Skill building, not skill replacement.

Pedagogy Matters Drawing on 12 years of teaching writing. Understanding how feedback works, how people learn, how to build confidence without judgment.

Systems for Sustainability Not hustle culture. Not about doing more. About building support systems so you can work with breathing room.

For People Who Don't Like Selling This influenced moving away from sales-heavy models. EfficaAI is built for people like you - who need support without the sleazy pitch.

The Origin of CLEAR Framework

Earlier this year, I was running my TeachersPayTeachers shop, building EfficaAI, and working full time—all at once. I was chasing every shiny opportunity that came along. I'd read "You should be working on X," so I'd shift to work on X. Then I'd hear a podcast or summit session say, "You should be working on Y." Oh! Okay. I'd shift to work on Y.

I didn't know what to focus on. I didn't stop to think about what efforts would give me the most return. I just kept putting in more effort. More is better, right?

No. More is not better. Not if that "more" is something that doesn't move the needle in the right direction.

This summer, exhausted and overwhelmed, I sat down to actually think about business strategy. I was juggling three major commitments and didn't have time to do all the things everyone said I "should" be doing.

I realized I needed to pin down my long-term goal. Once I knew that, I could look at what I was doing now and see if it was actually feeding that goal—or just keeping me busy.

Once I knew that goal, I broke it down into quarters—a 90-day block where I could really focus on specific things. I looked at what was on my plate and made some hard decisions about what to work on and what to let go.

Once I had clarity on my anchors—my focus for those 90 days—I ruthlessly assessed all the tasks I did regularly. I shaved them down to just four.

Do you have any idea how freeing that is? To only have four clear things to focus on over 90 days?

I finished mapping out the rest of the steps to keep that focus tight and sustainable. That's when I realized I had a framework—one that worked not just for me, but for every overwhelmed business owner I knew.

I called it CLEAR: Clarify your 90-day anchors, Level your tasks with the Focus Filter, Eliminate and systemize (leveraging AI where it makes sense), Align your weekly flow, and Repeat with systems that stick.

The CLEAR Framework was born from desperation this summer, refined through my own practice, and now it's what I teach entrepreneurs who are ready to stop chasing and start focusing.

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